How to Monetize Your Blog

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  • make-MoneyMany beginning bloggers are not familiar with the how and why of blog monetization. Alternatively, some bloggers depend on only one source of monetization, when they could be diversifying and earning more from different or multiple sources. There are lots of ways to turn your blog into a money-making product; there is no reason to become dependent on only one source or platform for your revenue. Multiple sources offer more financial security and dynamism – at the end of a month you can analyze where you made the most money and adjust your monetization plan accordingly.

    A lot of bloggers hold off on monetization because of an understandable lack of trust in some networks. We’ve all read, with a good dose of sarcasm, the direct marketing e-mails from advertising agencies, about private advertisement or CPM based advertisements. With time, you’ll learn to differentiate between mass e-mails and schemes that might actually fit your business model and goals.

    With a sheer amount of blogs out there (WordPress users alone are producing approximately 48.7 million new posts and 63.4 million new comments every month), there are already a nice number of globally tried & tested methods for blog monetization.  That being said, it can often pay off to try a unique and less common method.

    Here are some of my favorite five ways to monetize your blog:

    Native ads

    Native ads are those little ads you see at the bottom of sites and blogs that say “you may like” or “recommended for you”. While this service was reserved for huge sites with gazillions of visitors, there is a new service called ayboll that works really well and is available to all. ayboll  (lower-case “a”) is a monetization service that lets everyday bloggers, as well as big name brands, get more value from their online content. It’s a great source of income for any site, big or small and anyone can sign up to them in no time. Unlike other services, with ayboll your web pages and layout won’t get cluttered with unseemly banners, as they use so called “native ads” to monetize your blog.

    Publishers can create multiple widgets, the soldiers of ayboll’s service, for multiple domains. The widgets are easy to set up and install; there’s no annoying approval process for you or your content. The ayboll ad widget is fully responsive, meaning it looks good on mobile, tablet or desktop and their algorithm improves over time, thereby optimizing and increasing revenues for you.

    Affiliate Marketing

    Affiliate marketing, in layman’s terms, involves advertising a product and earning a percentage of a final sale when it originated through your advertisement. Commissions can range between 50%-70% of a product or service’s sale price. These advertisements can take a few different forms on your web pages: either banners on a page’s sidebar or, if you prefer a less intrusive approach – as affiliate links peppered within your content. Especially when content is relevant, an affiliate ad can look more like a recommendation than a sales pitch.

    List Building

    A staple of any online marketing strategies is the e-mail list method.  A simple e-mail sign-up widget on your web page will start building you a robust list of readers who you already know are interested in what your page has to offer. E-mail communication has several advantages: it allows you to send unlimited amounts of information to an unlimited number of recipients, at minimal or no inherent cost. E-mail lists also allow a publisher to track and analyze return on investment through online statistics. Offering something in exchange for e-mail list sign-up usually produces even better results.

    Blog Sponsors

    Before a big-name advertiser will be interested in your content, you’ll have to be able to provide proof that your content is unique and engaging and that you have a serious following: as evidenced by your web pages’ statistics. Once you’ve reached that point, advertising space offered to private advertisers is a stable and lucrative form of monetization.

    These are just some of the tips on how to monetize your blog. If you have any good ideas about this topic, let us know in the comments below!

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    Howard McMillan

    Howard is a self proclaimed ueber-geek and has been contributing articles for TheMoneyExpert since June 2014. His experience spans more than five years covering business technology out of Silicon Valley. He loves talking about the latest mobiles and gadgets, so it is no surprise that his reports focus on web & mobile technologies, telecoms and networking. Howard studied Computer Engineering at the University of Manchester in the UK and he also holds an MA from Goldsmiths College.

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