9. Lionel Messi
When you think of prolific social influencers, the first person that comes to mind probably isn’t an athlete. That said, Lionel Messi, an Argentine football player, is the ninth highest paid celebrity on Instagram, so take that!
The 31-year-old’s 112 million followers apparently make him very attractive to advertisers. So attractive that he warrants a $500,000 paycheck for a single sponsored ad. Talk about rad.